Archive for March, 2010

How to generate endless referrals

March 7, 2010

This week i spoke at two great networks – BASI – Part of the Greater Western Sydney Business Enterprise Centre and Womens Network Australia – Sydney meeting. Both meetings were filled with lots of interesting people and innovative businesses – unfortunately all of them had competitors though.

If you want to stand out from your competitors – the quickest, cheapest and easiest way to stand out without being pushy – is to start referring people to your clients. The Americans call it revenue enhancement – i just call it good business.

Admitedly, there is a small risk – if you refer someone and they let you down or giveĀ  a sub standard service – then your reputation is tarnished. My way around that is to use the line, “Here is Bob Smith’s details, i have found him to be very professional, he has a great name within the Chamber of Commerce, but i have never personally used his services – please let me know if he doesn’t meet your expectations.” In that way you give the person permission to let you know that Bob did not meet their expectations. And your good name stays in tact.

Just imagine if your plan was to give away one referral a week to someone in your network. Energy follows thought, what you think about is what you create – so why not aim to give away one referral a week – every week this month. Start with your suppliers – web designer, graphic designer, IT person, whoever is giving you great service – pay them the compliment of referring someone to them.

Be sure to suggest to them that they mention your name when they make contact – just so your contact makes the connection. Who knows if we all started consistently giving referrals every week – without fail – we might just have a record year.

Happy Networking

Robyn Henderson

PS Films I have seen and enjoyed lately

The Girl in the Park with Sigourney Weaver – quite thought provoking about coping with loss and grief – 3 stars

3 blind mice – A great new Australian film – 4 stars

and an oldie i saw on TV – The Bridges of Madison Country – with Clint Eastwood and Meryl Streep – definitely a 5 star classic.

Networking is a lot like watching sunrises, if you dont show upĀ , you will never know what you missed!