Networking & Sporting Events – a great combination

What a great time of year to be networking with all the sporting finals and the World Cup happening. Last week was a great opportuntiy to reconnect with a number of clients who are football mad – even if their teams ere not in the finals. Pre-game everyone has an opinion on which team will win and why. And of course it’s another story post-game – “if that last goal had not hit the post”, or “they truly just missed out” – and so it goes.

I was very fortunate to learn a valuable  lesson from one of my early mentors Doug Malouf, 20 years ago when I first started speaking professionally. I was checking in with Doug after a big presentation I had given. And I made the comment, that they were all raving on about the cricket results and I really had no interest at all.

And I will never forget his words, “Robyn, it’s not about YOU, it’s about your audience.” If they are interested in cricket for whatever reason, it is important to them, get interested. I pleaded that I didn’t understand the game, “so ask them to explain it to you. Robyn, what will get you through your speaking career is always knowing the two teams at the top of the ladder and the bottom of the ladder – across all codes. Scan the sporting pages, and even if you don’t totally understand the game, you can always ask the question – what you do think about XYZ? (whoever was in the headlines that day).

I always took on board Doug’s suggestions, what’s the point of having a mentor if you don’t listen to them? So the next presentation I gave, remembering this was the early ’90s, when pagers were around, I came back from the break with the latest cricket score – 4 for 198. I didn’t exactly know what it meant – but the audience were delighted to hear it. 

  In the next few weeks Australia will stop for 3 minutes (plus) for the running of the Melbourne Cup. Why not consider running a sweep for your clients? Decide on a budget for prizes 1st, 2nd, 3rd and last placed horses. The prizes need not be expensive gifts – maybe some of your clients would donate a few prizes for the sweep and vice versa.

Make contact  with your clients the day prior to the Melbourne Cup telling them about the sweep and advise you will email them their house on the morning of the Cup. Have fun on Melbourne Cup Day and of course you will need to email them the day after to advise who had the winning horses. Don’t be surprised if when you make that first or second contact, the client  says something like, “we were just talking about you the other day, saying we would have to get more “widgets” (whatever your product or service is).

Good networking is based on great communication and staying connected. Have fun with the Melbourne Cup sweep – and look for an event in your local community to celebrate the race – it’s always a fun event and you never know who you might meet on the day.

Have fun, be friendly and most of all value your connections.

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One Response to “Networking & Sporting Events – a great combination”

  1. corporate gifts Says:

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