Archive for February, 2013

Why creating your networking plan BEFORE you attend your next industry event makes great sense!

February 1, 2013

Why is it that some people always get great results at networking events and others just seem to flounder from person to person and never appear to get results?

My research has shown that people who create a networking plan BEFORE they arrive at the industry event, definitely achieve far greater results than the ones who just show up.

A networking plan may differ from person to person – but here is a basic outline that may work for you. Feel free to adjust to suit your desired outcomes.

PRIOR TO ATTENDING YOUR NEXT INDUSTRY EVENT:

To really maximise your results and return on attendance, it is wise to allocate 15-30 minutes to plan your strategy as soon as you register for the event. During this preparation time, answer/complete the following:

1. Who would you like to meet at this event with a view to building a strong connection with them in the future? Ideally list at least 3-5 people.

2. Beside the 3-5 names write a specific reason why you want to meet that person.

3. Is there anything that you could do prior to that event to ensure that you make the connection productive?

e.g. If you know the person reasonably well maybe a quick phone call to them to check if they are going to the event and the reason for wanting to meet them. You might even suggest that you meet with them 15 minutes before the official start of the event. Or they may be able to spare 15 minutes at the end of the event.

b. If you don’t know a lot about the person/people – can you spend time on their website or their LinkedIn profile to get to know a little more about them? Look for common interests and mutual connections. Make a note of these points.

c. Can you send  a LinkedIn inmail introducing yourself to them and mentioning the event and indicating you will introduce yourself to them?

d. Finally Google the person and see if there is additional information that may assist you to start a conversation or make a stronger connection.

Often when I suggest this preparation strategy, my audiences groan and tell me they don’t have time, why bother, blah, blah, blah…..My response is always, if you are wanting to build a connection with someone and you know very little about them, you have to start somewhere. The least you can do is pay them the courtesy of doing your  homework before you meet them.

If you had the opportunity to “pitch” to them in a formal meeting, it is highly unlikely that you would not prepare for that meeting. So consider this preparation advance research. Why would they remotely consider doing business with you when you have not done your research around their industry or them?

e. Prepare a couple of questions that you could ask some of those people.

e.g. John, my name is Brian Johnson, we have not met before, but I was very interested in the quote you made about the XYZ project, may I ask you………..?

Susan, my name is Brian Johnson, we have not met before, but I saw where your company was a finalist in the ABC awards, may I ask what being a finalist was like for you?

f. An important step with your preparation is deciding before you attend the networking event, how to stay connected post event with these key players. You have many options here from emails, inmails with LI, a follow up note, an invitation to  another event, sending an article or a web link, a phone call – what will work best for that key contact? The more you know about the person, the easier it becomes to pick the most suitable follow up strategy. One size does not fit all here.

g. Finally how will you measure your results? Very few people walk away from an industry event with a million dollar order. It happens, but not every time. However, many people walk away with potential million dollar contacts and they never follow up or keep in touch.

Think about the dollar investment to attend industry and business networking events and memberships for the next 12 months. You might be surprised at the total investment. Why not give my suggestions a trial for the next 3 events that you are planning to attend? What have you got lose?

Remember, every best friend was once a perfect stranger!

Happy networking until next time.